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HISTORY OF 20TH CENTURY FASHION

Elizabeth Ewing

Alice Mackrell

Batsford

Format:

ASIN: 9781849942324

Price: £ 11.99

  Our price: £

Publication date: 29 December 2014

Category: Textile Art

The first edition of this book established itself as required reading for all those interested in the development of the fashion business. There are other books on contemporary dress, but this account gives particular weight to the commercial organization of the industry; from designer and textile manufacturer right through to the consumer. This completely revised edition brings the story up to the 1990s with new text, 280 illustrations and 16 color plates. Fashion in this century has ceased to be the private domain of the wealthy. The era when such names as Worth, Paquin and Sciaparelli could dominate has given way to one where style and ‘look’ can be taken from a host of various sources: designers and manufacturers, department and chain stores, the boutiques or the streets. This established reference work looks behind the scenes for an understanding of the social, economic and technical changes that have caused this revolution. It is a story of fashion shocks: two world wars, the impact of new fibers and manufacturing techniques, and the succession of youth explosions: mini-skirts, punk and sportswear. The narrative is based on research into the history of couture houses, retailers and manufacturers and the authors’ experience and contact with the fashion business.

ABOUT THE Author

Elizabeth Ewing, who died in 1986, wrote widely on fashion as well as theatre and drama. Her books include Everyday Dress, Dress and Undress and History of Children’s Costume.

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ABOUT THE Author

Dr. Alice Mackrell is an art and fashion historian specialising in the analysis of dress in art.

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